“As owners, we must evolve every single day,” declares Global Artistic and Business Director of John Paul Mitchell Systems, Robert Cromeans. He is the proud owner of A Robert Cromeans Salons and Walk-In Salons by Robert Cromeans. “So for our company’s first Business rEvolution event, I brought together the people who have influenced me as a business person and put them in front of our audience to put visibility on all types of business models and methods.”

Paul Mitchell Co-Founder and CEO John Paul DeJoria
The result? A rEvolution of education designed to redefine salon…
Keep reading for free
Create a free account or sign in to continue
One Login · All Platforms
Join Behindthechair
One account across behindthechair.com, BTC University, and oneshothairawards.com.
Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.









![C6122220-463C-4700-A0F9-58F93BEC237C[30]](/_next/image/?url=https%3A%2F%2Fbehindthechair.com%2Fwp-content%2Fuploads%2F2024%2F10%2FC6122220-463C-4700-A0F9-58F93BEC237C30.jpg&w=3840&q=75)
