When BTC first heard about a new professional hair care line that focuses solely on supporting the needs and challenges hairdressers face every day in the salon, we were overjoyed. After all, it’s not every day that a collection of stylists and educators dedicated entirely to stylists’ wellbeing and education comes along. So when we were invited to Fuel’s first-ever official photo shoot in Cleveland, Ohio, we happily obliged. “Everything we do revolves around thinking about what really happens in a salon,” said Richard Strom, Co-Founder of Fuel. “Real-world challenges that stylists and salon owners face and how we as (more…)
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Apply Fuel Volume Foam throughout the hair (roots to ends) by taking sections and applying generously throughout each section. Blow-dry on high heat and be sure to smooth out the cuticle to create a natural shine.
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Apply Foundation Hair Spray throughout to dried hair.
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Use a large curling iron to create curls…Or wrap hair around Dunkin’ Donuts cups with perm wrapping paper. Because Sometimes you have to improvise!
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Set hair and secure with pin curl clips.
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Apply finished makeup while curls set.
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Use Lock-In Hairspray to finish the soft, romantic waves.






