If you’re not helping clients maintain the integrity of their hair in between color appointments, you’re missing an opportunity for additional in-salon services and improving client retention. That’s why celeb colorist, salon owner and Virtue®️ Color Director Sharon Dorram (@sharondorramkrause) is breaking down exactly how to use the new Restorative Treatment Mask—a treatment that uses human keratin to instantly fix damage and repair color-treated hair. Human keratin?! Born from regenerative medicine, the technology is identical to the keratin in hair, skin and nails, so it has the power to bind directly to damaged areas and instantly repair. Scroll through to (more…)
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Before
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Prep the hair by washing with Virtue®️ Recovery Shampoo and Conditioner.
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Then, remove any excess water at the shampoo bowl and apply Virtue®️ Restorative Treatment Mask generously from roots to ends.
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Generally use 1 to 2 tablespoons for most textures and lengths, and 3 to 4 tablespoons for longer and thicker hair.
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Comb the mask through to evenly distribute the product.
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Then, coil and place on top of the head.
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Wrap the hairline with cotton and cover the hair with a shower cap. Process under heat for 15 minutes, and 30 minutes for more damaged hair. Rinse and style!
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After
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After - Back
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