“Being an integral part of the community is a huge part of John Roberts’ philosophy. We emphasize, even to potential team members during their first interview, how much we do and how much it’s part of our culture,” shares John DiJulius in his highly respected book, Secret Service. He praises salons that share their success with their communities, the pride that doing so inspires in their staff, and the customers who choose to do business with salons because of their community outreach efforts.

John suggests salons of all sizes can get involved in their communities at a…