Hair Color

Raspberry Plum Color Formula

July 1, 2014·1 min read

42701Joico final_orig
This raspberry, plum hue livens up a brunette base and is perfect for clients looking to add some rocker chic pops of color to their locks. Using the newest Joico Color Intensity shades of titanium, light purple, orchid and magenta, Sue Pemberton, two-time NAHA winning colorist and Joico Vero K-PAK Color International Artistic Director, created this stunning array of color fit for any pop star wannabe. Check out the NEW Rock Candy Color Intensity Shades! (more…)
  1. 1Step 1 of 15
    42702Before_orig

    COLOR FORMULAS
    Formula A (prelighten):
    Equal parts Joico VeroLight + 10-volume (3%) Veroxide
    Formula B (pink foil): 1 Tube Joico Vero K-PAK Color Intensity Magenta
    Formula C (blue foil): 1 Tube Joico Vero K-PAK Color Intensity Orchid
    Formula D (purple foil): 1 Tube Joico Vero K-PAK Color Intensity Light Purple
    Formula E (silver foil): 1 Tube Joico Vero K-PAK Color Intensity Titanium

    Before: Model is a natural Level 5 (medium brown) hair.

  2. 2Step 2 of 15
    42703Joico 1_orig

    Starting at a side parting, take a horizontal slice parting and apply Formula A 1/8-inch from the scalp area through the midshaft and ends.

  3. 3Step 3 of 15
    42704Joico 2_orig

    Continue to take back-to-back horizontal slice partings using Formula A (leaving no hair between the foils) for approximately five slice partings. Leave out a small parting of natural hair at the hairline, then take a vertical slice parting and apply Formula A.

  4. 4Step 4 of 15
    42705Joico 3_orig

    Take approximately five vertical slice partings (working from the front toward the nape area behind the ear) and apply Formula A. Step down the foil toward the hairline for a total of six foils.

  5. 5Step 5 of 15
    42706Joico 4_orig

    Proceed to the opposite side and repeat Steps 1 to 3.

  6. 6Step 6 of 15
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  7. 7Step 7 of 15
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  8. 8Step 8 of 15
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    Lift the hair to a Level 9 (yellow), then rinse. Shampoo with Joico K-PAK Shampoo, the rinse. Apply Joico K-PAK Cuticle Sealer for 5 minutes, then rinse. Apply Joico K-PAK Deep-Penetrating Reconstructor for 5 minutes, then rinse and dry the hair.

  9. 9Step 9 of 15
    42710Joico 8_orig

    Starting at the side parting, take a horizontal slice parting and apply Formula B 1 1/8-inch from the scalp area through the midshaft and ends.

  10. 10Step 10 of 15
    42711Joico 9_orig

    Take a back-to-back horizontal slice parting using Formula B, a back-to-back horizontal parting with Formula C, the two back-to-back horizontal slice partings with Formula D.

  11. 11Step 11 of 15
    42712Joico 10_orig

    Proceed to the side area. Working vertically, take a slice parting at the front area and apply Formula B. Take a second slice parting using Formula E, a third slice parting with Formula C, a fourth slice parting with Formula D, a fifth slice parting with Formula B, a sixth slice parting with Formula C, and a seventh and last slice parting with Formula D.

  12. 12Step 12 of 15
    42713Joico 11_orig

    Proceed to the opposite side. Leave out the triangular section of natural hair, then take back-to-back diagonal-horizontal slice parting, applying formulas in the following order: one slice with Formula D; one slice with Formula B; one slice with Formula E; one slice with Formula C; one slice with Formula D; one slide with Formula B' and one last slice with Formula E.

  13. 13Step 13 of 15
    42714Joico 12_orig

    Proceed to the side area. Working vertically, repeat the same color formulas as the previous step.

  14. 14Step 14 of 15
    42715Joico 13_orig

    Process for 20 minutes, the rinse. Apply Joico K-PAK Shampoo, the rinse. Apply Joico K-PAK Cuticle Sealer; leave in for 5 minutes, then rinse. Apply Joico K-PAK Intense Hydrator; leave in for 5 minutes, then rinse. Dry the hair and style with the appropriate Joico styling products.

  15. 15Step 15 of 15
    42701Joico final_orig