RAD Red Makeover: Cut, Color & Style

Before 

Apply Formula A 1 inch from the scalp and pull through to the ends. Process until a yellow Level 8 is achieved. Rinse, shampoo and condition with b3 Color Care Shampoo and Conditioner. Blow-dry.

Mix a new bowl of Formula A, and apply to the scalp. Pull through to the midlengths if needed to create a clean, even canvas.

Process in a cap for 20 to 25 minutes, until roots are a yellow Level 8. Shampoo twice with b3 Color Care Shampoo. Blow-dry.

Apply Formula B to the scalp and pull through to the midlengths. Add a little more Pulp Riot Fireball to the mixture to brighten the color, and apply to the ends. Process for 25 minutes, then rinse with high pressure, cool water.
Note: “In this case, no toning was necessary,” says Jamie. “Keeping the hair at a Level 8 was important in helping to keep the red rich and vibrant.”

For the cut, Jamie started in the nape, cutting the perimeter using Utsumi Shears. She then used a straight razor to cut the graduation and remove weight—giving her the textured look she was trying to achieve in one step.

Moving up the head toward the sides, she overdirected everything back to ensure length was kept in the front. “Throwing in a longer, pin-up fringe gave this cut a slight edge over the average bob,” she says.

Apply Oribe Volumista Mist for Volume on the roots and Oribe Crème for Style on the midlengths. Blow-dry the fringe first with a flat brush, using a leafing technique, then continue to the nape. Use a boar bristle round brush above the occipital to create extra volume.

Once fully dry, texturize the ends in the crown to create a little more movement. Apply Oribe Dry Texturizing Spray to the roots and Oribe Rough Luxury Molding Wax to tip out a few ends.

Finished look.