Obsessed doesn’t even begin to explain our feelings about this amazing platinum makeover by Erik Gutierrez (@hairerik), owner of AGENCE Salon in San Dimas, Calif. Erik’s work earned him a #ONESHOT nomination for Transformation Shot of the Year, and now we have his exclusive formula! Check it out. Total chair time: 4 hours Pricing: $325 (more…)
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Using Formula A, baby light the full head in foils, starting in the nape and working toward the front.
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For any hair not in foils, paint just the ends with Formula B. Process for 25 minutes.
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Rinse, shampoo and condition using Oribe Signature Shampoo and Conditioner. Towel-dry.
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Apply a shadow root using Formula C. Process for 10 minutes, then rinse.
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Tone using Formula D. Process for 8 minutes, then rinse.
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To style, Erik applied Oribe Imperial Blowout Transformative Styling Crème and Davines Oi All In One Milk, then blow-dried the hair. He used a Hot Tools 1¼ inch Marcel Iron to create soft waves and finished with Oribe Dry Texturizing Spray and KEVIN.MURPHY POWDER.PUFF.
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