Pin straight hair and almost-curls don’t cut it these days. Clients want modern textures that go beyond ordinary—coiled, crimped and positively glorious. The Aveda team turned out expressive, intricate textures in their latest collection called Rare Bloom, and they created each of them with a variety of ingenious texturizing tricks. Here is how Ricardo Dinis, Aveda Global Artistic Director, Hair Cutting, created soft, glam waves! (more…)
- 1Step 1 of 7
Prep damp hair with Aveda Brilliant™ Damage Control.
- 2Step 2 of 7
Apply Aveda Phomollient™ Styling Foam and wrap-dry the hair.
- 3Step 3 of 7

Divide the hair into four sections, and create a loose, three-strand, flat braid in each section.
- 4Step 4 of 7

Holding the middle strand of the first braid with firm tension, push the remaining two strands up to the scalp.
- 5Step 5 of 7

Using a flat iron with medium heat, press the hair for 30 seconds. Repeat on the remaining braids.
- 6Step 6 of 7

When cooled, separate the sections with your fingers to create loose, voluminous waves.
- 7Step 7 of 7
Smooth with a Mason Pearson brush, and apply Aveda Light Elements™ Texturizing Creme to create shape and texture. Finish with Aveda Brilliant™ Medium Hold Hair Spray.






