Why Package Pricing Works For Luxury Color Services

When clients book a luxury color service, they are not just paying for highlights—they’re booking a finished look. For TRUSS Professional Ambassador and #ONESHOT Winner Marina Sellecchia (@colorbymarina), that philosophy is reflected in her pricing structure. Rather than offering services à la carte, she includes every step needed to achieve the final look in one package.

“My pricing is a full package,” Marina shared in her TRUSS Professional class, "Modern Brunette," at TRUBeauty Concepts in Southampton, PA. “You’re getting highlights, you’re getting a melt, you’re getting treatment, you’re getting blow-dry and style—everything is included.”