Alterna Haircare was selected by fashion designer Kevan Hall to create the hair look backstage for his Spring 2010 collection at 2009 LA Fashion Week. The show featured vintage-inspired elegant gowns, so to complement the old-Hollywood feel, Alterna’s Global Creative Director Michael Shaun Corby crafted modern-day beehives for a dramatic, high-fashion look. Here’s his complete how-to. To learn more, go to www.alternahaircare.com Subscribe to behindthechair.com “On Paper” Magazine–4 Issues Only $29.95! Next Issue: COLOR with Beth Minardi! (more…)
- 1Step 1 of 4
1. Mount volume-enhancing mousse, such as Alterna’s Life Solutions Volumizing Spray Mousse, into damp hair from root to tips.
2. Blowdry hair straight with a round brush.
3. Backcomb the hair to achieve tons of volume and height on the top of the head, while keeping the sides of the head smooth and sleek. - 2Step 2 of 4
4. Secure the hair into a bun in the back of the head with pins
5. Smooth the top layer of the hair to gently shape the look, combing hair over the bun and securing with a pin, to give a smooth beehive style.
6. Finish with a flexible hair spray, like Alterna’s CAVIAR Working Hair Spray, and shine spray, like HEMP with Organics Spray Shine, for intense shine. - 3Step 3 of 4

A side view of the finished look.
- 4Step 4 of 4
The finished look on the runway.





