- 1Step 1 of 14
Apply Formula A to all new growth, and continue applying irregularly until you reach halfway down the midlengths.
- 2Step 2 of 14
Rinse well, and shampoo using SUBTIL acid pH post-color shampoo.
- 3Step 3 of 14

Starting at the nape of the neck, apply Formula B using a balayage technique.
- 4Step 4 of 14
Start higher up each time to create a staggered V-shape.
- 5Step 5 of 14
Continue using the balayage technique to create a 2nd V-shape on pre-lightened hair. This will achieve a platinum blonde color with an extremely pale yellow base shade.
- 6Step 6 of 14
Protect colored hair with aluminum foil before moving on to the next section.
- 7Step 7 of 14
When balayage is complete, rinse well.
- 8Step 8 of 14
Once pale yellow base shade is achieved, rinse completely with tepid water.
- 9Step 9 of 14
Apply Platine Subtil Shades Conditioning Mask for 3 to 5 minutes. Rinse well, and gently dry hair.
- 10Step 10 of 14

Apply Formula C to the hair’s upper lengths, then Formula D to the lower lengths and ends.
- 11Step 11 of 14
Rinse well, and shampoo using SUBTIL acid pH post-color shampoo. Shampoo twice, leaving second lather on for 2 to 4 minutes, then rinse well.
- 12Step 12 of 14
Apply Phytocitrus color protect radiance mask, and leave on for 2 to 5 minutes.
- 13Step 13 of 14
Finish with SUBTIL 10 and style as desired.
- 14Step 14 of 14Watch the video ↗
Color Melt
How-To: Titanium Ice
March 29, 2016·1 min read

Vanilla ice, cool platinum, frozen blonde—there’s no question that today’s hottest haircolor hues aren’t actually all that hot…cool colors reign supreme, and the newest creation from SUBTIL might be the one cool combo to rule them all. This bold interpretation of the steel gray and shadow root trend was created using the all-new SUBTIL CRÈME/ICE—with various nuances of titanium blending into an icy gray metallic. Ready for a cool down? Check out SUBTIL’s color formula and application steps below. (more…)
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