We’re only a few weeks into the new year and we’re already seeing some of 2017’s hottest trends popping up—natural, effortless textures being one of the big ones. And these pulled-back, carefree curls are the perfect way to embrace and enhance this trending style. Here’s the how-to! (more…)
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Evenly distribute ECRU New York's CURL Perfect Defining Styling Potion throughout clean, damp hair. This will perfect and define each curl. - 2Step 2 of 8
Then, press or scrunch the hair upward from ends to roots - 3Step 3 of 8
Diffuse or air-dry completely. - 4Step 4 of 8
Take in the whole front section of hair and secure with a small clear elastic band. Then, open up the hair and turn it in. - 5Step 5 of 8
Divide the hair into three sections using elastics. Keep the elastics as loose as possible. Then, at the ends, hold one strand of hair, and gently push the rest of the hair up toward the root. - 6Step 6 of 8
Secure the curls with hair pins. - 7Step 7 of 8

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