- 1Step 1 of 6
Prelighten the hair by applying Formula A between foils, ensuring the hair is very saturated. Do not apply Formula A to the root area. Process until your client reaches a Level 7/8.
- 2Step 2 of 6
At the bowl, apply Formula B to the roots to create a root shadow. Then, tone out any brass using Formula C. “Keep her at an all-over, nice beige blonde until her next session, so you can lift her locks even more,” advises April.
- 3Step 3 of 6

Rinse, cut, blow-dry and style as desired.
- 4Step 4 of 6
During the second appointment, prelighten again using Formula A and place in between foils. Make sure the hair is very saturated, and avoid applying Formula A to the roots. Process until she lifts to a pale yellow.
- 5Step 5 of 6
At the bowl on towel-dried hair, start by applying Formula B to the roots to create the root shadow. Tone out any brass using Formula C. Then, apply Formula D to the ends only.
- 6Step 6 of 6
Rinse, cut, blow-dry and style the hair. April used a 1¼-inch Hot Tools® curling iron and curled vertically at the root, leaving the ends out. She added Aveda Shampure Dry Shampoo for texture, Aveda Dry Remedy Daily Moisturizing Oil on the ends for gloss and finished with Aveda Air Control™ Hair Spray.
Brunette
How-To: Metallic Lilac
March 1, 2017·1 min read

We think it’s safe to say metallic tones are having a moment right now. And how could they not be? They are the perfect middle ground for taking a fun fashion color and making it wearable for every day. Someone who nailed the metallic trend? April Marie Madsen (@aprilmarie.beauty), a stylist at Tangerine Aveda Lifestyle Salon in Reno, Nev. Oh, and did we mention she’s only 23?! Her metallic lilac color formula got more than 15,000 likes on Instagram, and we got the how-to for this two-session process. Get the steps below. Pricing Process + Cut: $250 Total for both sessions: $500 (more…)
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