Every hairdresser knows that creating lived-in, effortless-looking hair (ironically) often takes the most time and effort. So, the stylists at TIGI® set out to make the process a little easier, finding a way to bottle second-day texture with their newest innovation, JOYRIDE. This gripping texturizer—the first of its kind—promises to be your new go-to styling staple. This look, the final in a series of four “ultimate Bed Head” looks was created using JOYRIDE (and a cocktail of other classic Bed Head products) for one luxuriously layered look. (more…)
- 1Step 1 of 3
Apply EGO BOOST to damp hair to boost condition, and spray SUPERSTAR QUEEN FOR A DAY onto the roots for volume and thickness.
- 2Step 2 of 3
Evenly distribute JOYRIDE on the midlengths to build soft texture.
- 3Step 3 of 3
Blow-dry hair (be careful not to dry it too straight) and spray HEADRUSH all over for a brilliant shine.






