To encourage clients to follow his shop's safety guidelines, Matty has SAFE HANDS Hand Sanitizer available at the front desk. Instagram via @victorybarbersArtist—Matty Conrad
By DinaC·May 08, 2026
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With salons and barbershops reopening under enhanced safety guidelines, shop owners are faced with a new challenge: Making sure clients feel safe and still give them a great experience. For Victory Barber & Brand™ Founder Matty Conrad (@mattyconrad) the value of service has changed: “It’s no longer about how fast your services are, but how well you navigate these new obstacles,” he shared.
For reopening his four Vancouver-based barbershops, Matty focused on three important factors:
