For the Public School x Air Jordan launch event, Aveda’s Global Artistic Director for Hair Styling, Allen Ruiz, styled a mini, matte fauxhawk for the model-athletes and performance artists. “Our all-star product for this event was Aveda’s Men Pure-Formance™ Grooming Clay, which let us mold and add shape to the athlete’s hair without adding a lot of shine,” said Allen. “The monochrome gray and black palette of colors that designers Dao-Yi Chow and Maxwell Osbourne used is this special capsule collection had to be complemented by a matte, high-performance hairstyle.” Here’s how it’s done! (more…)
- 1Step 1 of 5
Using a water bottle, spray down the entire head and work water into the hair with your hands to ensure all coils are damp. - 2Step 2 of 5
Using the top of your fingernail, scoop out a small amount of Aveda Men PureFormance™ Grooming Clay and emulsify it in your hands. - 3Step 3 of 5
Work clay between the palms of the hand and gently massage in the hair to loosen the coil and to add light-weight, pliable hold and thickness without adding shine. - 4Step 4 of 5
To finish, shape the hair upwards into desired fauxhawk style in the center of the head using hands and the pointed end of a fine-tooth comb. - 5Step 5 of 5
