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Before // YouTube via Jeffrey Robert
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Section the hair into quadrants. Starting in the nape and leaving out the roots, take super-fine sections and apply Formula A.
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Continue working up the head and applying Formula A as quickly as possible. Stay half an inch away from the scalp to avoid overprocessing and causing hot roots.
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After the initial application is complete, wrap the hair in foils to help separate the lightener and incubate the hair.
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Process for 30 to 45 minutes, or until the ends lift to a Level 8. Then, start applying Formula A to the root area.
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After the roots are done, allow the entire head to process for 30 minutes.
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Rinse, blow-dry and section the hair into quadrants for the second lifting session.
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To get through the golden tones and lift to a pale blonde, start in the front of the head—where you left off at the end of the first session—and repeat the lifting process using Formula A. Process and rinse.
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Starting on damp hair, outline quadrants by applying Formula B to the base and dragging the color down 2 to 3 inches. Jeffrey recommends adding Goldwell @Pure Pigments to both melting formulas to neutralize warmth and enhance ashy tones for silver results. BONUS: Every @Pure Pigments dye reflects its own color to create holographic effects that shine with intense dimension.
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Then, apply Formula C to the ends. Start applying at the ends, working up the strands and blend using a color melting technique. Process for 20 minutes, then rinse.
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Finished Look // Instagram via @jeffreyrobert_
- 12Step 12 of 12Watch the video ↗
Blonde
From Black to Smoky Silver Platinum
March 8, 2019·1 min read
Your Level 3 client wants to leave the salon with silver platinum hair THE SAME DAY—are you up for it? Cali colorist and BTC Team Member Jeffrey Robert (@jeffreyrobert_), known for his dreamy blondes and pastel melts, created this black→smoky gray transformation with seven hours, a lot of lightener, an assistant AND a camera. That’s right, Jeffrey documented the entire process on Youtube (below!). If you’re going to recreate this dramatic process in the salon, save this post and we’ll guide you through every single step👏 Tap any beaker to snag the color formulas, watch the techniques and create (more…)
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