What Is Greenwashing In The Hair Industry? Everything You Should Know

When stocking your retail shelves and backbar, you’ve likely seen hair brands throw around buzzwords like “sustainably-packaged” and “sustainably sourced” without explaining what they actually mean. This is known as greenwashing—a marketing tactic brands use to exaggerate the impact of their sustainability practices. But now, as clients become increasingly more aware of their own environmental footprint, brands are trading in the greenwashing terms for total transparency about how eco-friendly their products truly are. 

Ahead, we’re sharing everything to know about a packaging’s life cycle to ensure…