6 Tips To Build Your Brow-Shaping Business

Meri Desevic has long been in pursuit of the perfect eyebrow. An accident at age 6 tore one of her brows in half, leaving a spot where hair never grew. “I was constantly fixing it to make sure my left brow looked like my right brow,” says Meri, founder of Lilibeth Beautiful Brows with two locations in New York City.     Her shop is a testament to her lifelong brow obsession, and her background as a hairdresser and in the cosmetics industry with giants like Bergdorf Goodman, Chanel and Estee Lauder gives her the ultimate insight into what makes the (more…)