Artist—Mark Bustos, Matty Conrad
By Katie Harrington·May 08, 2026
Keep reading for free
Create a free account or sign in to continue
One Login · All Platforms
One account across behindthechair.com, BTC University, and oneshothairawards.com.
Use the same email and password across behindthechair.com, BTC-U, oneshothairawards.com, and Who Does Your Hair — one set of credentials, every site.
By now, you know your guys are some of your most lucrative and loyal clients. So you have to treat them right…and keep them coming back. Looking for some pointers? Here are five things barbering pros Matty Conrad (Canadian Men’s Hairstylist of the Year) and Mark Bustos (founder of #BeAwesomeToSomebody) recommend for the men in your chair.
1. Cut Square
Matty and Mark both agree: men’s cuts should be square-shaped, because square cuts work best with men’s face shapes. Here are some pointers for cutting square:
Boost clipper confidence in this 90-minute class with fade expert and #ONESHOT Winner Sofie Pok.
@staygold31
The classic outsider cut and a longer style that involves mostly scissor work.
@schorembarbier
Learn the art of men’s cutting and discover Bertus Rietveld’s signature techniques for blending, fading and creating perfect haircuts.
@the_bloody_butcher
Master the art of shaping fine hair for a fuller appearance with men’s grooming expert Matty Conrad.
@mattyconrad
Discover how to use fundamental techniques and classic shapes to approach midlength haircuts with Kevin Luchmun.
@kevinluchmun
Learn to break traditional perm rules for a trendy look with Paul Mitchell's Paula Peralta.
@thepaulaperalta
Level up your short haircutting expertise with insights from the Victory Barber & Brand™ team—Matty Conrad, Mark Bustos and more.
@mattyconrad, @markbustos +2
A true classic, created with clippers, scissors and blending shears, also features a beard trim.
@schorembarbier
