The award-winning owner of Victory Barber & Brand in Victoria, British Columbia is an intriguing combination of behind-the-chair genius and on-camera magnetism. Matty Conrad fascinates us for many reasons. Here are five of them:

1. He’s wicked funny. Who can resist a guy who can laugh at himself? We can’t, and you won’t either when you check out his cheeky videos—Get Handsomeand Like a Boss—both of which have gone completely viral.

Watch Matty in Get Handsome!

Watch Matty in Like a Boss!

2. He’s wicked talented. Matty’s more than just a pretty face.…