“As an industry, we are terrified to charge for our services, experience and skills,” says Marion Shaw, author of Waiting for the Busy Bus. “So many salons short change themselves when it comes to charging correctly for the level of service and product they supply, yet when we look at our expenses, they are constantly going up.” Marion adds, “Without some form of increase in income, our bottom line shrinks away to nothing.” Here are four tips from Marion for creating a straightforward plan of action for strategically raising prices that will ensure your clients stay where they…
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