Soft Bright Blonde

Soft, bright and seamless—this blonde from Alex “Benny” Bennetts (@blondedbybenny) is built on ultra-fine foils and a strategic placement trick she swears by: “Horizontal placement through the sides is key,” Benny shares. Keep reading for her full formula, technique and how she keeps this blonde bright between visits.

But first, here's a closer look at the result:

What’s One Technique You Swear By for Getting Clients to Feel Their Brightest?

“My foils were packed in very fine sections to create maximum brightness and a seamless blend. I started around the front hairline and nape using 10-volume developer, then increased to 20-volume as I foiled through the sides and top for a bit more lift.”

How Did You Approach Sectioning and Foil Placement in the Back Versus the Sides and Top?

“In the back, I used diagonal back sectioning with a mix of teasy foils and fine foils to maintain softness and a natural blend. On the sides and top, I worked in horizontal placement to create sheets of blonde that make the overall look appear brighter, especially from the profile.”

What Is Your Recommended Maintenance Schedule for Keeping This Blonde Fresh?

“For upkeep, I have my clients come in every 12 weeks for their foil refresh and at the six-week mark for a tone. This keeps their blonde looking fresh and dimensional without over-lightening.”

What At-Home Care Do You Send Clients Home With to Maintain Strength and Shine?

“My top recommendation is K18® Hair Molecular Repair Mask, which I use in salon and send home with clients to rebuild bonds and maintain strength after lightening. For daily care, I love the Oribe® Gold Lust Repair & Restore Shampoo and Conditioner, Oribe® Supershine Moisturizing Cream and Oribe® Hair Alchemy Fortifying Treatment Serum to keep the hair hydrated, smooth and luminous.”