We live for #ONESHOT nominee Jack Martin’s (@jackmartincolorist) incredible platinum transformations—and this one’s one of our favorites. Jack spent 8 hours (he likes to take his time, never using heat and monitoring the lift every five to 10 minutes) turning these brassy, grown out locks into a beautiful, icy silver. Here’s his formula.
The Formulas
- Formula A
- Guy Tang #mydentity #Big9 Crème Lightener + 30-volume developer + Olaplex No. 1
- Formula B
- Guy Tang #mydentity #Big9 Crème Lightener + 20-volume developer + Olaplex No. 1
- Formula C
- Kenra Professional Kenra Color Permanent 7SM + 6% developer + Olaplex No.1
- Formula D
- Kenra Color Permanent 9SM (3/4) + Kenra Color Permanent 9VM (1/4) + 6% developer


