Formula

Rich Rouge

July 2, 2018·1 min read

rich rouge vibrant red color formula wesley palmer @wesdoeshair

There is nothing that makes a statement like a bold red—whether lips or Louboutins, this color always slays and that’s why we’re sharing this edgy look by BTC Team Member Wesley Palmer (@wesdoeshair). From the foiling technique to a rich rouge overlay application, here’s everything you need to know to achieve this vibrant color. Click the beaker and check it all out below!

Pricing

Foil Work$150

Red Overlay: $65

TOTAL: $265

Steps

1. Start by applying Formula A, teasing and highlighting throughout. Process for 25 minutes or until the hair lifts to orange, then rinse.

2. Towel-dry, then apply Formula B all over. Wes recommends TIGI® Bed Head Colour Trip on clients requesting vibrant reds. “The red semi-permanent color fades to an orange instead of pink which helps maintain warmth,” shares Wes.

3. Process for 30 minutes, then rinse.

4. Style as desired.

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