This pearl platinum look by Redken Global Director of Artistic Development, Ulta Beauty Pro Team Member and celebrity stylist Sean Godard (@seangodard) showcases just how reflective a high-lift blonde can be—without sacrificing curl integrity. Using Redken’s new Blonde IQ Lightener 9+ and a zoned Redken Shades EQ™ gloss, Sean achieves clean lift, luminous reflect and a sheer pearl finish while keeping the curl intact. Read on for his exact formulas and application breakdown.
But first, move the slider to see his transformation:


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The Formulas
- Formula A (foils)
- Redken Blonde IQ 9+ + 20-volume developer (1:1.5)
- Formula B (zone 1)
- Redken Shades EQ™ 08NV + Shades Eq™ 08NP + Shades Eq™ 06T + Redken Shades EQ™ Processing Solution (1:1:1)
- Formula C (zones 2 and 3)
- Shades EQ™ 10NV + Shades Eq™ 10NP + Shades EQ™ Processing Solution (1:1:1)
Steps
1. Sean applied Formula A in foils using ultra-thin slices with a platinum card technique to ensure uniform lift and maximum clarity.
Pro tip: Write the time you finish each section directly on the foil to maintain even processing and prevent over-lifting.




2. Next, Sean applied Formula B to zone 1, and Formula C on zones 2 and 3, and let it process.
3. Once he reached the desired result, he rinsed, dried and styled.


