Formula

No Bleach Plum Transformation

June 5, 2026·1 min read

Close-up of finished long plum-purple hair color styled in soft, glossy waves with a center part.

A “no bleach” transformation that delivers major color payoff? Denver-based hairdresser and #ONESHOT Winner Cameron Nichols (@cameronnichols_) created this rich fig-and-plum brunette using violet-red permanent color for lift and control, then top-coated with Joico Color Intensity for extra vibrancy and shine. The finished look is a glossy, dimensional berry brunette with soft waves that make every violet-plum tone pop.

Before-and-after hair transformation showing a client’s dark, wavy brunette hair transformed into glossy, dimensional plum-purple waves.

The Formulas

Formula A (base):
Joico LumiShine ¾ 4VV + ¼ 6RRV + 20-volume developer
Formula B (mids and ends):
LumiShine 4VV + XLN + 35-volume developer
Formula C (gloss):
Joico Intensity Semi-Permanent ⅔ Orchid + ⅓ Passion Berry + hot water in an applicator bottle

Steps

1. Apply Formula A on the base and Formula B to the mids and ends.

2. Rinse and gloss from root to end with Formula C for extra vibrancy and shine. 

3. Finish cleansing with the Joico K-Pak Color Therapy Line.

Back view of a hair transformation showing dark, curly brunette hair before and smooth, shiny plum-purple waves after.

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