Formula

Mariah Carey's "Hollywood Blondeshell" Transformation

May 16, 2024·1 min read

Mariah Carey hair color tutorial The Emancipation of Mimi 19 Anniversary Tour

Mariah Carey is celebrating the 19th anniversary of “The Emancipation of Mimi'' during her Las Vegas residency: Taking the stage with show-stopping golden locks, Emmy-nominated celebrity stylist Dior Sovoa (@diorsovoa) is sharing the steps and must-have products he used to achieve her "Hollywood Blondeshell" look. Get the deets below!

Press play to see the exclusive BTS along with the Schwarzkopf Professional® products that brought Mariah’s style to life:

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A post shared by DIOR SOVOA (@diorsovoa)

The Formulas

Formula A (first round of lightener):
Schwarzkopf Professional BLONDME® Bond Enforcing Premium Lightener 9+ + 30-volume BLONDME Premium Developer
Formula B (lowlight):
Schwarzkopf Professional BLONDME Deep Toning Milk Chocolate + 7-volume BLONDME Premium Developer
Formula C (second round of lightener):
BLONDME Bond Enforcing Premium Lightener 9+ + 20-volume BLONDME Premium Developer
Formula D (mids-to-ends toner):
Schwarzkopf Professional BLONDME Blonde Lifting Ice-Irisé + BLONDME Premium Developer
Formula E (mids-to-ends toner):
BLONDME Blonde Lifting Ash + BLONDME Premium Developer
Formula F (root tap):
Schwarzkopf Professional BLONDME Pastel Toning Brown Mahogany + 7-volume BLONDME Premium Developer

Steps

1. Use Formula A to apply highlights to the entire head and process for 45 minutes.

Mariah Carey hair color tutorial The Emancipation of Mimi 19 Anniversary Tour

2. Shampoo the hair with Schwarzkopf Professional GOODBYE ORANGE®, let it sit for one minute and rinse.

3. Allow the hair to dry. Apply Formula B as a lowlight using a wide section at the nape of the head. Continue applying lowlights in small sections throughout the head to create dimension and process for 10 minutes.

4. Rinse the lowlights with cold water and shampoo twice. Allow the hair to dry.

5. Use Formula C to add highlights where brightness is needed. Process for 10 minutes.

6. Rinse with cold water, shampoo and apply your preferred mask.

7. On slightly damp (almost dry) hair, alternate Formula D and Formula E from mids-to-ends to create a multi-tonal look.

8. Rinse the hair. Then, apply Formula F to the roots and rinse after 10 minutes.

9. Apply your preferred treatment mask, condition and rinse.

10. Style as desired.

Mariah Carey hair color tutorial The Emancipation of Mimi 19 Anniversary Tour

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