Celebrity colorist and Paul Mitchell Pro Partner Tauni Dawson (@taunidawson) created this dimensional "Hot Honey Blonde" as part of Paul Mitchell's "Stay Golden" campaign starring Paris Hilton. Inspired by a warmer evolution of Paris' signature blonde, the look blends bright, sun-kissed ribbons with soft golden dimension for a finish that's polished, luminous and unmistakably California. Designed to capture the effortless glamour at the heart of the campaign, Tauni's formula delivers the kind of expensive-looking blonde that feels both nostalgic and modern.
Get an inside look at the Paris Hilton campaign, including her exact color formulas.
Watch behind-the-scenes to see the transformation:
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The Formulas
- Formula A (blonding – back section + front hairline weaves)
- Paul Mitchell 1 scoop (1 oz.) Pre-Bonded Lightener + 10-volume Cream Developer (1:2)
- Formula B (blonding – front sides)
- 1 scoop (1 oz.) Pre-Bonded Lightener + 10-volume Cream Developer + 20-volume Cream Developer (1:1:1)
- Formula C (root smudge)
- Paul Mitchell The Demi 7NB + PM Processing Liquid (1:1)
- Formula D (clear top coat)
- Paul Mitchell The Demi Clear + PM Processing Liquid (1:1)
Steps
See The Below Before

1. Prep the hair with Paul Mitchell Charcoal Clay Cleanse, then apply Porosity Equalizer.
2. Begin blonding in the back using Formula A.

3. When you reach the front sides, switch to Formula B.

4. Use Formula A again for the front hairline weaves.

5. Allow highlights to process, then rinse and wash.

6. Apply Formula C as a root smudge.

7. Apply Formula D through the midlengths and ends for added shine.
8. Process, then rinse. Because the Pre-Bonded Lightener delivered a clean, even lift, no additional toning was needed through the midlengths and ends.
Save This Paul Mitchell Cheat Sheet For Care & Styling:
- Post-Color: Post Color Shampoo, Post Color Sealer
- Treatment: 15-in-1 Mask
- Styling: Super Skinny Serum, Sculpting Foam, Texturizing Spray


