Emma Roberts is kicking off 2026 with a fresh new shade of Champagne Blonde by celebrity colorist and Wella Professional's Global Color Ambassador Nikki Lee (@nikkilee901). The dramatic seven hour transformation that shifted Emma's hair from copper red to luminous blonde was carefully planned and executed using Wella Professionals products to keep her hair healthy, vibrant and camera-ready throughout the process.
To prep for the transformation, Emma spent three months strengthening her hair with the Wella Professionals Ultimate Repair line, ensuring maximum integrity, shine and resilience before lifting. “In just seven hours, Emma Roberts has officially returned to her iconic golden blonde, a look that feels unmistakably her. While her red era was stunning and worn for nearly a year, this transition back to blonde marked a return to the shade where Emma feels most like herself," says Nikki.
The Formulas
- Formula A (lightener)
- Wella Professionals BlondorPlex + 6- volume developer (1:1)
- Formula B (gloss)
- Wella Professionals Blondor Base Breaker/86 + 10-volume developer (1:1)
- Formula C (lowlights)
- Wella Professionals Color Touch 8/0 + 13-volume developer (1:1)
- Formula D (gloss)
- Wella Professionals Shinefinity Zero Lift Flash Glaze 0/6 + Wella Shinefinity Activator (1:1)
Steps
1. Nikki began by using Formula A to remove the copper in Emma's hair while keeping her natural regrowth untouched.
2. Nikki then used Formula B to softly lift and blend Emma's base.
3. She then alternated between Formula A in foils to lighten, and Formula C in foils to add depth and dimension.
4. She then toned the hair with Formula D to deliver a luminous, softly warm blonde with high-impact shine. Extensions were added for extra length, volume and drama.
5. Nikki finished the look with Wella Professionals Ultimate Smooth Miracle Oil Serum to lock in shine.
