Kevin Green of Luigi Bruni Salon in Birmingham, MI has a client who loved her jet black locks—until a few weeks ago when she decided that, with spring in the air, it was time for a change. So she asked Kevin to switch it up! “The goal was for her color to be a gorgeous, all-over red that also had dimension and shine,” says Kevin. Here’s his exclusive color formula for his client’s multidimensional red makeover.
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The Formulas
- Formula A:
- Equal parts Wella Blondor + 40-volume developer
- Formula B:
- Equal parts Wella Blondor + 40-volume developer + clarifying shampoo
- Formula C:
- Wella 44/65 KP Medium Intense Violet Red
- Formula D:
- Wella 66/45 ColorTouch Intense Red Red Violet
- Formula E:
- Wella ColorTouch 77/45 Intense Medium Red Violet
Steps
1. Highlight with Formula A to strip the black from the hair, leaving out new growth and some of her ends until hair reaches a Level 6 orange.
2. Rinse and perform a bleach wash on roots and ends using Formula B, then rough-dry until about 80 percent dry.
3. Apply Formula C to roots and drag out about 6 inches, creating a color melt.
4. Apply Formula D to mid-shaft and ends, leaving out a few pieces.
5. Blend Formula E into the few pieces left out from the previous application. Process for 25 minutes.


