Sometimes clients let their color get away from them, and faded color can get a girl down after a while. That's why when BTC #ONESHOT 2016 Color finalist, Vanessa Fermin's (@vanessastylesyou) client walked into her salon in Stockton, Calif. with neutral, grown-out tones, Vanessa knew it was time to bring her shade back to life. She created a sassy and electrifying magenta lob, and shared the whole process with us! Here's how it's done.
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Pricing: $265-295


The Formulas
- Natural/starting level:
- 4
- Formula A (midlengths & ends prelighten):
- Kenra Professional Translucent Lightener + Brazilian Bond Builder
- Formula B (roots prelighten):
- Kenra Translucent Lightener + 20-volume developer
- Formula C (roots):
- Joico Color Intensity Magenta + Joico Color Intensity Cobalt Blue + Joico Color Intensity Red
- Formula D (midlengths):
- Joico Color Intensity Fiery Coral + Joico Color Intensity Magenta + a touch of Joico Color Intensity Clear Mixer
- Formula E (ends):
- Joico Color Intensity Rose + Joico Color Intensity Magenta
Steps
1. Begin by applying two rounds of Formula A from the midsections to the ends, foiling everything for maximum incubation to ensure the highest level of lift.
2. Then, apply Formula D to the roots and let process to a Level 8. Shampoo and towel-dry.
3. Use Formulas C, D and E, keeping Formula C at the roots, Formula D at the midshafts and Formula E at the ends, melthing each color into one another.
4. Finish the look with a textured lob cut.

