When Bella Hadid took the Victoria’s Secret runway last night, her bombshell blonde and classic blowout was impossible to miss. Schwarzkopf Professional® U.S. Hair Color Trend Ambassador and OLAPLEX Global Ambassador Jacob Schwartz (@jacobschwartzhair), who first transformed Bella earlier this year, got the model runway-ready by softly lifting her base for a more golden, natural blonde. Since her signature “Supermodel Blonde” had grown out beautifully, no extreme touch-ups were needed.
“This wasn’t about reinventing her color; it was about refining it. We wanted to keep that sun-kissed tone from summer but give it a little more richness and polish for the runway: that early-2000s blonde energy with a modern twist. Think effortless, touchable color that feels expensive but still healthy. OLAPLEX gives me the freedom to chase that kind of tone without worrying about compromising the integrity of the hair,” Jacob shares.
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The Formulas
- Formula A (base):
- Schwarzkopf Professional IGORA ROYAL® 10-1 + 9-1 + 20-volume IGORA ROYAL® Oil Developer
- Formula B (roots):
- Schwarzkopf Professional IGORA ROYAL® 8-1-1 + 20-volume IGORA ROYAL® Oil Developer for 5 minutes
- Formula C (gloss):
- Schwarzkopf Professional IGORA VIBRANCE® Clear 0-00 + IGORA VIBRANCE® Activator Lotion
Steps
1. Using Formula A, Jacob started by softening and blending Bella’s base with a subtle break and smudge to gently lift her natural color. This created a darker, golden blonde with that effortless '90s to 2000s supermodel vibe. For this technique, he reached for Schwarzkopf Professional IGORA Royal to achieve his desired lift, creating a dark blonde base that softened the overall tone and added natural dimension.
Jacob relies on OLAPLEX No.1 Bond Multiplier during the lightening process to rebuild and strengthen the hair’s internal bonds. He also applies OLAPLEX No.2 Bond Perfector to Bella's ends while the base processes for added repair and elasticity.
2. Then, Jacob washes the hair and uses Formula B to tone the roots. Process for five minutes.
3. To finish, Jacob applies Formula C as an all-over gloss to give Bella a high-shine finish, perfect for the runway.
4. Jacob cleanses with OLAPLEX No.4 Fine Bond Maintenance Shampoo and OLAPLEX Rich Hydration Mask post-color to deeply cleanse, hydrate and enhance shine without weighing the hair down.
5. Finished look:
