At the 2025 Cannes Film Festival in France, Bella Hadid made headlines for debuting a brunette-to-blonde color transformation. Crafted by none other than Schwarzkopf Professional® U.S. Hair Color Trend Ambassador Jacob Schwartz (@jacobschwartzhair), Bella was glowing with her "supermodel blonde" with perfectly balanced warmth and complementary tone. Evoking the soft, sun-kissed tone of her natural childhood hair color, the transformation was brought to life over a meticulous two-day process by Jacob.
Steps
1. Before:
2. Jacob begins by highlighting ultra-thin sections across Bella’s entire head using Formula A. His main priority was creating a clean lift while maintaining the integrity of her hair, which is why he chose Schwarzkopf Professional IGORA® VARIO BLOND SUPER PLUS Lightener for this look.
3. After rinsing, Jacob dries the hair and lowlightings to add intentional dimension. He applies Formula B to the top of each section and Formula C to the ends of the sections. Process for 20 minutes.
4. Then, Jacob rinses and applies OLAPLEX No.1 for strength. Blow-dry the hair before the next step.
5. Jacob repeats the lowlight process with Formula B and Formula C for extra depth.
6. Next, he hand-selects pieces with Formula A to add his signature sparkle to Bella’s blonde.
7. Jacob tones with Formula D on the hairline roots (apply and process for only the last 5 minutes), Formula E on the base roots and Formula F on Zone 2—no all-over color needed with his custom approach. Process for 20 minutes total.
8. Shampoo and condition with the new OLAPLEX Fine No.4 and No.5.
