Alix Earle lit up the 2025 VMAs red carpet with a luminous Baby Blonde that blended sparkling face-framing highlights with soft, natural depth through the lengths. The radiant shade, created by celebrity colorist and Schwarzkopf Professional® U.S. Hair Color Trend Ambassador Jacob Schwartz (@jacobschwartzhair), struck the perfect balance of brightness and dimension for a seamless, high-impact finish.
Scroll for Jacob’s full step-by-step breakdown and his exact formula.
The Formulas
- Formula A (highlights)
- Schwarzkopf Professional® IGORA® VARIO BLOND Super Plus + 30-volume developer
- Formula B (roots)
- Schwarzkopf Professional® IGORA Vibrance® 8-11 + 6-volume developer
- Formula C (midlengths)
- IGORA Vibrance 10-1 + 9-0 + 6-volume developer
- Formula D (hairline)
- IGORA Vibrance 10-1 + 9-0 + 6-volume developer
Steps
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Apply highlights throughout the entire head using Formula A.
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Gloss the roots with Formula B and let process for 10 minutes.
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At the 5-minute mark, apply Formula C through the midlengths to build dimension and keep the blend natural.
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In the final 2 minutes, apply Formula D at the hairline to maintain light reflection and prevent the frame from going too dark.
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Rinse all together—no all-over gloss was applied—then style as desired.
